9 MAY 2016
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Delta Air Lines plans to enter the international Premium Economy market next year with a “Comfort+” product, becoming the first US-based carrier to make the move.
The nearest Delta, American Airlines and United have come so far is to offer extra legroom in Economy seats for an additional fare.
International Premium Economy is defined as a separate class of service between the Economy and Business Class cabins with wider seats than in Economy and more recline, plus a higher level of service and food.
Many of Delta’s partners and competitors already offer Premium Economy on their long-haul fleets.
The airline’s new chief executive officer, Ed Bastian, said the company had learned from Virgin Atlantic and Air France.
While Delta had substantial enhancements to Business Class with the Delta One product, he said, it had created “a greater divide” between Business and the main cabin.
“That has been a little bit of a void, and a vacuum in the middle for that Premium Economy passenger,” Bastian added. www.delta.com
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