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11 APRIL 2016


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Article from BTNews 11 APRIL 2016

AND FINALLY: Language skills

Always keen to encourage its readers to brush up on their language skills, BTN today presents an extract from the excited press release that accompanied the opening of the Renaissance New York Midtown hotel. 

As we report in this issue, the property incorporates features from design studio Jeffrey Beers International (JBI), introduced as follows:

“Using New York City as his muse, Beers’ vision was to capture the energy of the neighborhood (sic) by juxtaposing high-low design components, such as smooth millwork and polished marble against the rough texture of exposed concrete walls, to create elegant yet edgy public spaces and guest rooms. 

“The purposeful disparity of materials was new to Beers … making the Renaissance New York Midtown unlike any project he has worked on.”

Beers is then quoted as follows: “Having grown up in New York, I thrive on the fast-paced rhythm of the lifestyle here. I wanted the design of this hotel to capture the vibrancy and creative energy of the city; to immerse visitors in the real New York. There are a number of elements throughout the design that are meant to provide an unexpected moment of enjoyment and playfulness…”

And so on. There’s more, but enough is enough.

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