4 APRIL 2016
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Hilton International and the controversial online transport provider Uber announced an expanded partnership deal this week aimed at bringing the two companies’ respective mobile apps closer together.
The hotel giant claims it is a first for the hospitality industry in allowing members of its Hilton HHonors loyalty scheme to order an Uber straight from the HHonors app, while Uber riders can now access hotel stay information and check-in via the Uber app en route to where they are staying.
Hilton said the expanded partnership builds on the success of the companies' Local Scene and Ride Reminder partnership, which more than 250,000 travellers within the US are said have used to simplify their stay.
Rich DiStefano, senior director of mobile products at Hilton Worldwide, said: "The success of our Uber partnership is rooted in a shared passion for finding new ways to take friction out of travel.
"By further integrating our mobile apps, we're simplifying the steps it takes for our Hilton HHonors members to obtain the quick information they seek, ultimately providing them with a better experience."
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