21 MARCH 2016

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Article from BTNews 21 MARCH 2016

eDreams web site and the airlines

Through a campaign, mainly by Ryanair, the seat broker eDreams has had to change the format of its on-line advertising.

Via a PR agency called “Hope & Glory” they have issued the following statement.

“We are encouraged by the ASA’s acknowledgement that eDreams can use relevant search terms and that it can promote its services as an Online Travel Agency (OTA) through the use of search engine optimisation.

“We are keen to work with the ASA to ensure that there is never any potential confusion for customers when they search for flight availability on the eDreams website.

“There is no intention to imitate the appearance of specific airlines, as eDreams clearly indicates to its customers that they are on one of its own websites, rather than that of any airline, allowing them to view thousands of flight combinations in a matter of seconds to find the best value flights. 

“As Europe’s largest Online Travel Agency, we continuously aim to ensure compliance with regulators and to operate in the best interest of consumers. eDreams has been instrumental in ushering in a new era of travel booking with an online platform that provides our customers access to over 155,000 different flight routes at the best prices available.” 

Are they Europe’s largest online travel agency?   www.edreams.co.uk

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