14 MARCH 2016


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Article from BTNews 14 MARCH 2016

Premier Inn breakfast

They say that the proof of the pudding is in the eating.  If the number of guests taking up Premier Inn’s recently introduced £8.99 full English breakfast is anything to go by the budget hotel chain has pressed the right kitchen button.

The new menu introduces 16 new breakfast products in addition to the current 21 strong range.

The items range from fruity smoothies, Greek-style yoghurt and American-style buttermilk pancakes to bubble and squeak and black pudding.  Plus the regular Back Bacon Rashers, sausages and various styles of freshly cooked eggs.
The menu is packed full of well-known brands that breakfast fans around the UK will be familiar with, including Yeo Valley, Kellogg’s, Weetabix, Marmite, Quorn and Nutella, underpinning the quality on offer for customers.
Kids under 16 eat breakfast free with every full paying adult.
Russell Braterman, brand marketing director at Premier Inn, said: "By focusing on what our customers are telling us and revamping our menu to include many of these suggestions, we're now able to offer even better choice with plenty of options to suit all tastes. So whether you’re enjoying breakfast with the kids or you’re a big kid at heart, some of our new items like our American-style pancakes will be sure to go down a treat!"  www.premierinn.com

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