British Airways goes four-class with its executive cards

Rather like its long haul aircraft fleet British Airways is now to offer four classes of its award winning Executive Club cards.  In comes a new Bronze card, perhaps described as “Premium Economy”, with the already announced Blue card, very much an “Economy” version.

Customers earn Tier Points when they fly with British Airways or its oneworld partners in order to progress through the tiers from Blue to Bronze, Silver and ultimately to Gold.

The main benefit of the Bronze card is seat selection at seven days before departure and a 25% bonus on the new Avios frequent flyer air mileage scheme.  Bronze card holders can also use the Business Class check-in, but with regular travellers (even with hold baggage) more and more using the internet version, the value gets less and less.

Bronze card holders travelling in Economy cannot use the British Airways lounges nor do they get priority boarding. 

The Gold card is the ultimate card.  Upgrades are available not only for yourself but with anyone you are travelling with.  The Silver card is a very effective product for the regular traveller who does not always book typically Club Europe, but wants to take advantage of the various lounge offerings. www.ba.com

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