Thomas Cook survey

Nothing seems to have changed with Thomas Cook, innovative when first created back in 1841 and now equally forward thinking, reborn as a web-based online holiday operator under the ownership of the Chinese Fosun Tourism Group.

Looking at ways to keep its name in front of the public Thomas Cook has conducted a survey to find out the busiest time customers are online.

Eager jetsetters have been flocking to the online travel company’s website every Thursday following the tea-time travel corridor updates from Government Transport Secretary Grant Shapps – causing the highest weekday viewings and leading it to be dubbed ‘Shapps o’clock’ by industry insiders.

Data crunched since the relaunch a month ago shows that the Thursday evening traffic peak increases by 87% compared to the same 21:00−22:00 slot for the rest of the working week.

Boris Johnson’s national addresses have also triggered a surge in online visitors as Brits headed to the Thomas Cook website to look at last-minute getaways.

The data also revealed holidaymakers’ online behaviour has changed significantly this year.  Pre-pandemic, holiday searches would rise significantly in the weekday evenings after work, from 18:00 until late evening.   

However, now that many people are spending more time at home, there is no evening spike – the volume of Brits now browsing for breaks is largely the same from 10:00 through to 22:00.

BTN also notes that the live offices and chat does not open until 10:00 but does continue to the same times in the evening, seven days a week. Getting up early to book a holiday is not popular.

www.thomascook.com

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum