ITB 2021 cancelled

Always claimed to be the world’s largest travel trade gathering, ITB has been cancelled for 2021.

This is the second ITB not taking place.  This is setting shockwaves for the global travel and tourism industry.  It will be replaced by a cybernetic show 9−12 March 2021, adding an extra day to the event.

“The situation surrounding the pandemic remains difficult, particularly for the travel and tourism industry. Our decision to hold ITB Berlin 2021 as an entirely virtual event now provides exhibitors and trade visitors with maximum planning certainty,” said David Ruetz, Head of ITB Berlin, explaining the move. "We have developed an alternative concept with which we as the World’s Leading Travel Trade Show® can again offer our partners and customers a reliable platform for global networking, business and content. The event will be highly relevant in terms of content. In these challenging times business meetings, exchanging specialist information and orientation are of special value for the industry.”

The annual event was one of the first casualties of the coronavirus outbreak in February, when organisers Messe Berlin cancelled the 2020 edition just days before it was due to take place.  No new date for a physical show has been suggested.

www.itb-berlin.com

https://trade-fair-trips.com/exhibitions/itb-berlin

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