20 OCTOBER 2014

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Article from BTNews 20 OCTOBER 2014

easyJet in-flight

Locally sourced products are showcased in the redesigned in-flight brochure by Britain’s largest airline, easyJet. 

The line-up includes handmade Scottish shortbread, Bonne Maman Lemon Tartlets and a selection of fresh sandwiches.  In addition the range features the popular Vita Coco Coconut Water. 

For passengers looking to indulge in some inflight retail, easyJet has added new fragrances from Marc Jacobs and Mont Blanc – a move which is set to appeal to business passengers looking to freshen up before their meetings. 
 
The new range is wrapped up in a bright and completely redesigned Boutique & Bistro brochure, which echos the new look and feel of the products inside it. 
 
Charlotte Bunney, Head of Inflight Retail at easyJet, said: “Following feedback from our passengers we have created a range of quality products at affordable prices.  By doing this we are adapting to the changing needs of our passengers by offering them, where possible, locally sourced artisan style products incorporating fresh ingredients.
 
“It’s important that our range of inflight products continues to evolve.  We serve 2.2 million drinks a month to passengers across the network and sell enough shortbread in the same period to go up and down the Eiffel Tower five times!  We want our range [to] continue to meet the changing needs of our passengers."  www.easyjet.com

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