Article from BTNews 25 JULY 2016
BA's Cruz to speak at BATA
Following the success of its inaugural 2015 event (Carolyn McCall easyJet), the British Air Transport Association (BATA) has announced that British Airways chairman and chief executive officer Alex Cruz will deliver this year’s annual lecture. The event will be held in central London on 12 October. Further details are due to be issued nearer the date.
With Brexit and airport capacity at the top of the industry's agenda, Cruz will bring a wide-ranging perspective to his remarks based on a career that began at American Airlines in 1995, where he spent half his 10 years at the group with its travel technology arm, Sabre, in London, working with a range of European airlines.
In 2000, he became a partner at Arthur D Little before setting up his own aviation consulting firm in 2002.
In 2005, he joined Accenture as its head of aviation and in 2006 founded Clickair, a Barcelona-based airline, merging the airline with Vueling in 2009 and becoming Vueling’s chairman and CEO.
Vueling was acquired by International Airline Group (IAG) in 2013, with Cruz joining the IAG Management Committee. He was appointed to the BA post in April this year.
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