Israel bid to boost traffic

More Business Class seats to Israel are in the offing after the Israeli government last week announced a new directive designed to assist airlines interested in launching new routes to the country’s main gateway at Ben Gurion International Airport in Tel Aviv.

The directive will be applied from 1 November this year until 31 October next year as part of a scheme worth up to €3m for each new route. 

Under the plan, the IMOT will issue between €100,000 and €200,000 towards marketing spend for new flights launched to Tel Aviv during the winter season, while annual flights will earn an allocation of between €150,000 and €300,000 per airport. 

Government spokesman and ministry of tourism director-general Amir Halevi said: “The ministry views cooperation with the international travel industry as invaluable.

“Tourism trade professionals are our strategic partners in advancing the efforts to increase incoming travel to Israel.”

“We are interested in encouraging new flight operators to open routes into Israel and assist with promoting these routes within their markets.”

To take advantage of the scheme, operators need to submit a proposal submission form by 30 July this year.  www.thinkisrael.com

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